YouTube’s most successful creator PewDiePie has apologised for ‘offensive’ jokes in a response to swathes of media criticism alleging he is an anti-semite.
The Swedish internet star, whose real name is Felix Kjellberg, has 53 million followers on YouTube, has been the subject of intense media scrutiny from all corners of the globe after a video of him paying 2 men in India to dance around holding a sign with ‘Death to all Jews’ written on it hit the headlines.
They were the first to report that his two big name, and big money, partners Disney and YouTube, would be distancing themselves from him in the future.
PewDiePie defended his actions as ‘jokes’ in his latest video and accuses a ‘scared’ mainstream media for taking his comments and actions in his videos out of context for the purposes of damaging his reputation.
The 11 minute video titled ‘My Response’ spends around a minute apologising for, and acknowledging, offence caused by his comments and actions and the rest attack the MSM, in particular the WSJ.
This follows a post on his blog on Sunday where he said ‘I am in no way supporting any kind of hateful attitudes’.
Fellow YouTuber’s have had their say since the public and media took issue with PewDiePie’s videos, including Beme CEO and Founder Casey Neistat.
The ‘outrage’ and coverage in general of PewDiePie’s remarks is interesting to consider. The YouTube superstar himself puts it down to fear from the ‘old school’ media, who don’t like the influence that vloggers have.
He says that video was intended to highlight the flaws of a website, proving that for just $5 you can get two small Indian men to dance on camera with a message that, quite literally, says anything.
That’s going to be a tough sell. It’s got some people pretty riled up.